Nearly 50 million people will be watching as Trump tries to make his case for re-election. On Tuesday night, Perez and the White House Communications Agency will face one of their biggest annual challenges - the State of the Union address. Throughout the turbulence, Perez must listen closely to scroll through pre-written script, then pause and recalibrate when the president chooses to go in a different direction. They may begin with pre-written policy points, but will inevitably swerve into talk of windmills, dip into jocular opinions on light bulbs, corkscrew into savage commentary on immigration, then free-fall into musings on news of the day. The president’s speeches can be likened to a roller coaster ride. Jason Miller, President Donald Trump’s former communications strategist “It’s like a high-wire act with no safety net.” And on the global stage, teleprompter Trump is how the president translates “America First” for the rest of the world. Trump’s brash and captivating style at the pulpit has always been key to his appeal and how he connects with his base. It may seem like a minor job, but Perez’s ability to sync up with Trump during speeches is key to how the president communicates his message - and how he rose to power. “It’s like a high-wire act with no safety net,” said Jason Miller, Trump’s former communications strategist. Hired by chance after the Trump campaign Googled “teleprompters” and the company he worked for in New York came up, Perez has become the one person Trump trusts to manage his oratorical acrobatics, embellishments and ad-libs during even the most scripted appearances. It’s a talent Perez has honed over nearly four years in what some describe as one of the White House’s toughest jobs.
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